Good Company Senior Care Becomes a CAHSAH Certified In Home Senior Care Aide Organization

One of our clients, Good Company Senior Care, just posted this press release.

LOS ANGELES – June 11, 2009
Los Angeles-based in home senior care agency Good Company Senior Care, Inc. recently became one of the first home care organizations in the state certified under strict standards set by CAHSAH, the California Association for Health Services at Home.
CAHSAH is the leading advocate for high quality in home senior care services in California, and has a tradition of public service dating back to 1966.

The new CAHSAH Certification Program will help consumers make better choices in a largely unregulated industry where anyone can offer in home senior health care services without specific training and certification. All home health care organizations are encouraged to participate in the CAHSAH program.

CAHSAH-certified agencies must submit proof of that they do all of the following:
§ Have General and Professional Liability Insurance coverage
§ Have Workers’ Compensation Insurance coverage
§ Have Crime / Employee Dishonesty Bond coverage
§ Perform Pre-employment Background Clearance on all Home Care Aides
§ Perform Pre-employment Tuberculosis Screening of all Home Care Aides
§ Provide a signed Service Agreement including a specification of fees before service begins

Good Company goes above and beyond CAHSAH’s certification standards, with a highly selective recruiting and screening process developed by a management team who share more 50 years of staffing experience. Fewer than 1 in 15 applicants are hired as Good Company in home senior caregivers. Extensive background checks, DMV driving record checks, interviews and reference verifications are standard. Managers also invest a lot of time matching each senior with the right caregiver.

Good Company is a full-service non-medical senior health care agency dedicated to helping seniors live safer and healthier lives in their own homes. For a few hours a day or around-the-clock, Good Company caregivers help seniors with daily tasks and activities, driving to appointments and errands, preparing healthy meals, bathing and grooming. They provide companionship and activities, helping elderly clients stay alert and engaged in life. In some cases, Good Company works in conjunction with hospice care providers, helping with end-of-life care.

Many of Good Company’s caregivers are Certified Medical Assistants and all are highly knowledgeable about the needs of frail seniors, Alzheimer’s/dementia patients and the needs of those recovering from surgery, cancer, stroke and other ailments. Caregivers continue receiving education and training while they work for Good Company, to ensure they can always provide the best possible care.

While Good Company’s caregivers are not medical providers, they do make sure their elderly clients don’t skip medications, and drive them to medical appointments. They maintain calendars and make sure medical follow-up care instructions are carried out, communicating frequently so that adult children know everything about their elderly parents’ health issues and needs.

“We are proud to be a CAHSAH-certified agency,” said Jack C. Merrick, Good Company’s co-executive director. “Having a statewide certification system is very important in an industry that people rely upon for the safety and health of their most vulnerable loved ones. We encourage all senior care agencies to join CAHSAH and complete the certification process.”
CAHSAH Certification and the effort to establish verifiable standards for non-medical in-home care will help ensure the future of the home care industry stays strong.

“For many families, home care is an important alternative to assisted living facilities and nursing homes,” Merrick noted. “Many seniors are anxious to avoid nursing homes as long as possible, they want the comfort and security of their own homes. But many adult children are afraid for their parents safety living alone.”

Thanks to CAHSAH Certification, agencies like Good Company Senior Care can give consumers confidence and guidance in choosing trustworthy professional in-home care for their elderly parents and relatives.

CONTACT:
Jack C. Merrick, Co-executive Director,
Good Company Senior Care
TEL: 323.932.8700
jcm@goodcopros.com
www.goodcoseniorcare.com

About CAHSAH (California Association for Health Services at Home)
www.cahsah.org
916.641-5795

Texas Orthopedics Practice Surpasses Patient Satisfaction Benchmarks

Here is a press release one of our clients, Azalea Orthopedics, recently submitted. Congradulations on your success.

(Tyler, Texas)- Azalea Orthopedics in Tyler, Texas, was ranked in the 97th percentile of healthcare facilities across the country for patient satisfaction, according to a patient satisfaction survey conducted by Press Ganey Associates, reported the Tyler Morning Telegraph.

Within their specific region which includes Texas, Oklahoma, Arkansas and Louisiana, Azalea Orthopedics (Azalea) ranked in the 99th percentile.

The Press Ganey Associates survey measured several factors including the concern for patients' privacy, sensitivity to patients' needs, waiting times, communication of delays and quality of care.

Azalea, which has ranked in the 92nd percentile the past three quarters, aimed to reach the 95th and exceeded its goal by reviewing data from previous year's surveys and identifying areas for improvement. The staff members collectively worked to push past that extra point and finally reached the 97^th percentile. Azalea officials said as reports are released each quarter they review data to identify areas that need the most improvement. As one objective was met, the staff looked toward the next one.

"It's about taking ownership," said Dr. Michael Russell, an Azalea orthopedic spine surgeon. "It’s important to not just care for the patient, but give them a good experience while here, and take care of their families' needs."

"The goal is to stay at 95 percent or better and we will be satisfied," Russell said. The clinic was also recognized for an improvement of 1.3 mean score points in overall satisfaction from Feb. 1 to April 30, 2009.

About Press Ganey

For more than 20 years, Press Ganey has led the health care industry working with more than 7,000 health care organizations, including nearly 40 percent of U.S. hospitals—to measure and improve their quality of care.

Millions of patients, employees, and physicians complete their surveys annually and offer the industry's most comprehensive comparative databases. By transforming their survey results into action plans and improvement strategies, they help their clients achieve growth and success that can be measured.

Clients turn to Press Ganey for the industry's largest databases of comparative customer feedback, as well as actionable survey data, resources for crafting action plans, and unparalleled customer service.

About Azalea Orthopedics

In addition to general and pediatric orthopedic, Azalea Orthopedics provides care for: nerve pain, the spine, sports medicine, foot and ankle problems, knee and hip problems, hand and elbow problems, and offers physical rehabilitation. It has 140 employees including 19 surgeons at two locations: 1905 Donnybrook Ave. and 3414 Golden Road. Azalea Orthopedics will combine their two current locations in July 2009 and continue to offer their general and pediatric orthopedic services at the Donnybrook site.

Submitted by Frank Buddenbrock, Internet Marketing Strategist for Azalea Orthopedics.

More information is available at: http://www.azaleaortho.com/.

Self Esteem Doc To Appear On The Mel Robbins Show

Catherine Cardinal, our Self Esteem Doc, was on The Mel Robbins Show on Monday, May 18.

The Mel Robbins Show is a station in Boston that primarily discusses advice and relationships and provides honest and entertaining coaching, storytelling and problem solving. Mel Robbins, the host, focuses on real life problems, personal dramas and conflict to find the right answer for her listeners.The show airs live every Saturday on 96.9 WTKK from 8am -10am EDT, and on Monday thru Friday at 11am-12pm EDT. The show broadcasts in over 20 markets and a live audio stream can be heard on Borders Radio. Also, check out Mel’s blog to get more information about the topics discussed.

Congratulations to Catherine.

Catherine Cardinal "Self Esteem Doc" Presents 7 Body Image and Self Esteem Tips

One of my newer Search Engine Optimization clients, Catherine Cardinal, also known as Self Esteem Doc, has written a great article on self esteem and body image. Lord knows how concerned we all are with body image, and maybe even more so here in Southern California.

Here is her newest article:

7 Things You Can Do To Improve Your Body Image And Self Esteem

For many people, their body image and self esteem form the foundational fabric of who they are. Your self esteem can be improved by instituting the following suggestions.

1. Learn to set reasonable goals. Whether it’s about your exercise routine or diet, don’t set the bar too high or you may find yourself resisting and then failing. Remember that a healthy, balanced life is a journey of steps. Give yourself permission to win by keeping a steady workable pace.

2. Single out what is beautiful about you. Perhaps you love your eyes, or your legs, but are unhappy with other parts. Keep your focus on those parts that work for you and know that everyone has parts they love and parts they wish they could change. Look into a mirror and focus on the good stuff.

3. Think before you speak and be a generous listener. When you take the time to hear others and contemplate what you are saying back, you are likely to have less conflict and form more genuine bonds with others. Receiving the love of great friends who accept us for exactly as we are, is a great asset to helping us love and accept ourselves.

4. Take pride in your accomplishments. We are all good at something. Make a list of those things which you feel really good about and read that list every day. "I am kind, courageous, a great swimmer, etc." Believe in your ability to be competent and also your ability to learn and accomplish new things.

5. Fast one day every two weeks. Give your body a rest by feeding it only vegetable and/or fruit juices. This cleansing will help keep your weight down, minimize cellulite and give you energy. If you feel good about it, try once a week.

6. Be aware of your inner critic. The negative voice in your head which puts you down. When you hear it, tell it to "pipe down and take a hike"! You are in control of your body and mind and no one is going to make you feel less than or not good enough. The critic is a result of all the negative things you have heard or experienced in your life. Let it all go and create positive scenarios in your head. Allow yourself to be creative and imaginative with your new found supportive voices.

7. Be in the moment. When you accept the reality of your life exactly as it is now, you stop the futile worrying about the past and the future. Take a moment each day to meditate on what is good about right now and focus on that. Give thanks and gratitude for what is good and believe that things can get better for you. Having these positive thoughts is the secret to a happier life.

New In Home Senior Care Client Turns To Internet Marketing

A new client, Good Company Senior Care, which is an In Home Senior Care agency, is realizing that Internet Marketing can be a very effective tool to increase their company's visibility.

One of the tools we've found to be hugely effective is the submitting of press releases to the myriad of Press Release Services on the Internet.

Here is an example of an outstanding press release:


In Home Senior Care Agency Fulfills Needs of Aging Elderly Parents

Good Company Senior Care Reports Growth in 2009 and Responds to Concerns of Aging Population

Los Angeles-based in home care agency Good Company Senior Care, Inc. reports steady growth in 2009, responding to high demand from a ‘sandwich generation’ squeezed between raising children and caring for elderly parents. Despite the recession economy, Good Company’s offices in Los Angeles and Rancho Cucamonga are both busier than ever, and are actively recruiting new caregivers.

“People are overwhelmed and they’re turning to us for help,” said Jack Merrick, Good Company’s co-executive director. “Imagine that you’re swamped with work and family responsibilities, then mom or dad becomes ill or very frail, or starts showing signs of dementia. You’re afraid for their safety but you can’t watch over them, and you don’t want them moved to an assisted living facility or nursing home. That’s where Good Company comes in.”
Good Company Senior Care is a non-medical home care provider with a staff of highly experienced, selectively-screened caregivers who help seniors live safer, healthier, happier lives. For a few hours a day or around-the-clock, Good Company caregivers help with daily tasks and activities, driving to appointments and errands, preparing healthy meals, bathing and grooming, and helping elderly clients stay active and engaged in life.

“It’s the little things that make a huge difference in health and quality of life,” Merrick explained. “Going for walks, socializing, having fresh laundry and healthy balanced meals.” Good Company caregivers also engage seniors with puzzles and games, keeping minds active to combat dementia. “We’ve seen such dramatic turnaround in clients after just a few weeks of in home caregiving help from our team,” he said.

While Good Company’s caregivers are not medical providers, they do make sure their elderly clients don’t skip medications, and they drive them to medical appointments. They maintain calendars and make sure medical follow-up care instructions are carried out, communicating frequently so that adult children know everything about their parents’ health issues and needs.
Almost as important as seniors’ quality of life improvement is the peace of mind gained by the adult children who reach out to Good Company. In many cases, they live too far away to visit their parents frequently or can’t provide the level of intensive daily care needed. Jack Merrick and his staff have folders full of letters and thank-you cards from clients expressing gratitude and appreciation. In many cases, caregivers stay with an elderly person right up to the end of their life, and become like members of the family.

Many seniors resist going into a nursing home or an assisted living facility; they want more than anything to stay in the comfort and security of their own homes. With longer life expectancies and constant medical advances, many more frail elderly people are struggling to live at home alone. These factors make in-home senior caregiving a fast growing industry sector, but experts warn consumers to be wary, check qualifications and screen senior care companies carefully.
Non-medical home health care is not well regulated, and there are a lot of cut-rate competitors who don’t screen staff carefully and don’t provide consistent coverage. Organizations like CAHSAH (California Association for Health Services at Home) advocate for home care issues, set industry standards, introduce best practices and provide certification for agencies. Good Company Senior Care is certified by CAHSAH and is known for exceptionally strict selectivity in screening caregivers for experience, reliability, compassion, and commitment. Of course, criminal background checks and DMV records are examined in detail too.

“We’re growing as a company not just because of high demand for in home senior care services, but because we set a very high standard – most of our business comes through referrals from current clients,” Merrick noted. “Some people shop around for lower rates but come to us after bad experiences with other home care agencies. Then they experience how we live up to every promise, and how we take care of seniors as if they were our own parents.”

CONTACT:
Jack Merrick, Co-executive Director,
Good Company Senior Care
jcm@goodcopros.com
www.goodcoseniorcare.com

Maximizing Article Submissions for Search Engine Optimization

Our client, Southland Dental Care, has agreed to use article writing and submission to maximize their Internet presence.

We recommend Article Marketing as one of the most effective ways to boost any website's presence. Once submitted to the different Article Directories, the articles become viral.

Directory submissions is another strong technique because the search engines give directories considerable "authority." We have submitted Dr. Delaram Hanookai, our Sherman Oaks Cosmetic Dentist client, into a number of directories and they are beginning to show up in the search engines.

Just two of the myriad techniques to improve a website's Internet presence.

Internet Marketing Expert Reveals "10 Reasons No One Can Find Your Website" FREE CD

I was recently interviewed by Linda Feinholz, host of "The Spark Effect," an Internet radio talk show on VoiceAmerica Business.

My topic was "10 Reasons No One Can Find Your Website...And Why All Your Potential Customers Are Buying From Your Competition." I go on to explain why, in addition to search engine optimization, that businesses could vastly increase their Internet presences through: blogs, forums, article marketing, podcasts, videocasts, press releases, social media site, social bookmarking sites, and Google Adwords campaigns.

So far the response has been fantastic- compliment after compliment. I hope I gave people some valuable information that they can use to improve their business on the Internet.

I'm offering a Free CD (you just pay for the shippng and handling- $4.97) of the 60-minute interview.

Sherman Oaks-based Dentists Movin' On Up!

My recent Dental Practice SEO/Internet Marketing client, Southland Dental Care, is moving up very nicely in Google rankings.

After 30 days, here are some of the movers.

- Los Angeles Dentist moved from #84 to #41
- Los Angeles Dental Implants moved from #49 to #7

- Sherman Oaks Gum Bleaching - now at #1

- Sherman Oaks Gum Grafting - now #1

- Hollywood Teeth Whitening - now at #7

This are some great results, especially after only 30 days.
We've been working on more and more keywords and on-page search engine optimization and are really pleased with these results.

With the additional off-page search engine optimization, our results will get even better.

Stay Tuned.

MiniPharmacy.net Knocks Your Socks Off!

Our new client, Mini Pharmacy, recently discovered that more than 3,000 potential customers are searching for some kind of diabetic sock, each and every day.

Given that information, they are considering expanding their diabetic product line to include socks that appeal to a larger customer base.

This is a perfect example of Search Engine Optimization and keyword research helping a company put themselves in front of their potential customers.

SEO Einstein Announces Two New Business Wins

Here is a media release talking about our success in attracting new business interested in Search Engine Optimization. Welcome to Southland Dental Care and MiniPharmacy.net.

SEO EINSTEIN ANNOUNCES TWO NEW BUSINESS WINS

Clients Spanning Multiple Industries Propel Company's Aggressive Growth

LOS ANGELES, December 9— SEO Einstein, a Los Angeles-based Search Engine Optimization/Web 2.0 Marketing Development company announced today the addition of two significant new business wins, both of which were in one week’s time in early December 2009. The new client wins resulted from businesses seeking the company for its technology, internet marketing and search engine optimization expertise.

"These new business wins not only demonstrate SEO Einstein’s proactive and aggressive growth, but they also validate the depth of experience and the diversity of internet marketing expertise that the SEO Einstein Internet marketing team brings to each account," said Frank Buddenbrock, chief marketing officer and search engine optimization expert at SEO Einstein. "I am excited to welcome these two businesses to our growing client roster and am honored that these clients selected SEO Einstein as their Internet marketing partner. I’m looking forward to a long and fruitful relationship with both of them."

The new accounts are:

-- Southland Dental Care, owned by Dr. Delaram Hanookai and Dr. Michael Abaian, is a leading dental health care practice with offices in Sherman Oaks and Bell, California offering a wide range of services, including Cosmetic Dentistry, Dental Implants, Porcelain Veneers, Invisalign, Zoom, Periodontics, Endodontics and Oral Surgery.

-- MiniPharmacy.net, a family-owned, Los Angeles-based specialty pharmacy offering Diabetes supplies and education, Diabetes prescription services and the latest patient information about Diabetes diagnosis and care.

Buddenbrock continues, “I’m seeing a growing trend of businesses that invested a great deal of time, money and energy in the development of a website that is nowhere to be found who realize that there are special campaigns and techniques that can launch their website onto Google’s first page. A presence on the first page of the search engines is vital for companies that expect to see increased traffic. If their website in on page 4 or further back, they can pretty much forget about getting any traffic. We know from web statistics that most people doing a keyword search assume that if they didn’t find what they wanted by page 3, they need to refine their search and they’ll start over.”

Search Engine Optimization is the process of improving the volume and quality of traffic to a website from search engines such as Google, Yahoo, MSN, Alta Vista, Hotbot, and Ask.com using “natural” or “organic” search results. Optimizing a website involves keyword research, content editing, effective html coding and increasing relevant inbound links.

Web 2.0 involves the development and evolution of web culture communities through social networking sites, blogs, forums, wikis, video and audio sharing sites, and articles directories.