Knee & Hip Replacement Specialist To Increase Internet Awareness Through Search Engine Optimization Firm

Our clientDr. Zeegan of Valley Joint Replacement has just published a new press release.

06.06.2009 00:32:20 Los Angeles-based knee and hip replacement surgeon Dr. Erik N. Zeegen has retained SEO Einstein to increase Internet presence and awareness for his knee and hip replacement practice.

(live-PR.com) - June 3, 2009 – Dr. Erik Zeegen, a board-certified orthopedic surgeon and Associate Medical Director of Valley Hip & Knee Institute, announced, “We’re very excited to be working with SEO Einstein's owner Frank Buddenbrock to increase our practice's Internet presence. Through his implementation of a combination of search engine optimization and Web 2.0 Internet marketing methods, we’re confident our website
will begin to draw a new crop of patients.”

Frank Buddenbrock explains, “Search engine optimization is essentially a methodology that increases the traffic to a website from search engines’ “natural” or “organic” search results
. It’s a matter of optimizing a website through carefully thought-out HTML coding and the inclusion of relevant content and keywords. But most importantly, it’s critical that the site offers its visitors the best user experience possible. An effective site offers content in a number of ways: text of course, but also video and audio. Dr. Zeegen’s website, www.valleyjointreplacement.com has great useful information for people who think they may need total knee or total hip replacement surgery. His site has a Frequently Asked Questions section in addition to information on what recovery from the surgery will be like. There are even a number of videos describing the different types of surgery. Any visitor to the site will enjoy a great user experience.”

Buddenbrock continues, “For Internet Marketing, our philosophy is quite simple really: Find out what people are searching for and then work like crazy to put the website in front of them. Through extensive research, we’re able to determine the most often searched-for keywords and phrases for each of our clients. Then it’s a matter of using those keywords and phrases properly on the website, and in all their Web 2.0 Internet marketing. Web 2.0 marketing includes: article writing and submission, media & press releases, podcasts, videos, social media sites, blogging, forums, social bookmarking, and Pay-Per-Click campaigns. Rather than wait for people to find you only through a keyword search, our goal is to use Web 2.0 Internet marketing techniques to vastly increase a company’s online presence.”
Dr. Zeegen joins a growing number of website owners who see Internet marketing as a vital marketing method. With more than 80% of Internet users looking for information that solves a problem or answers a question, companys that put their websites where their potential customers can find them can’t help but increase their business.


Dr. Erik N. Zeegen is a member of the American Association of Hip and Knee Surgeons, the American Academy of Orthopaedic Surgeons, the Musculoskeletal Tumor Society, the California Orthopaedic Association and the American Medical Association. He has authored many academic papers and textbook chapters and has presented talks at national and international meetings on the topic of hip and knee replacements. He is Assistant Clinical Professor of Orthopaedic Surgery in the Department of Orthopaedic Surgery at the UCLA School of Medicine.

Dr. Zeegen performs most of his surgeries at Valley Presbyterian Hospital in Van Nuys, and is affiliated with Tarzana Hospital, Encino Hospital and the Wadsworth VA Hospital in Los Angeles.

Specializing in Search Engine Optimization and Web 2.0 Internet marketing, SEO Einstein, www.seo-einstein.com/, located in Agoura Hills, a suburb northwest of Los Angeles, provides expertise that increases the Internet presence for a broad range of start-up, growth and mature companies including: doctors, dentists, PR professionals, authors, psychologists, publishers, food service, hospitality, manufacturers, tradesmen, and land development.


Contact information:
Valley Joint Replacement

5525 Etiwanda Ave., #324

Contact Person:
Erik Zeegan
Head Surgeon
Phone: 818.708.9090
Web: http://www.valleyjointreplacement.com

Author:
Frank Buddenbrock
e-mail
Web: http://www.seo-einstein.com
Phone: 8189917135

Good Company Senior Care Becomes a CAHSAH Certified In Home Senior Care Aide Organization

One of our clients, Good Company Senior Care, just posted this press release.

LOS ANGELES – June 11, 2009
Los Angeles-based in home senior care agency Good Company Senior Care, Inc. recently became one of the first home care organizations in the state certified under strict standards set by CAHSAH, the California Association for Health Services at Home.
CAHSAH is the leading advocate for high quality in home senior care services in California, and has a tradition of public service dating back to 1966.

The new CAHSAH Certification Program will help consumers make better choices in a largely unregulated industry where anyone can offer in home senior health care services without specific training and certification. All home health care organizations are encouraged to participate in the CAHSAH program.

CAHSAH-certified agencies must submit proof of that they do all of the following:
§ Have General and Professional Liability Insurance coverage
§ Have Workers’ Compensation Insurance coverage
§ Have Crime / Employee Dishonesty Bond coverage
§ Perform Pre-employment Background Clearance on all Home Care Aides
§ Perform Pre-employment Tuberculosis Screening of all Home Care Aides
§ Provide a signed Service Agreement including a specification of fees before service begins

Good Company goes above and beyond CAHSAH’s certification standards, with a highly selective recruiting and screening process developed by a management team who share more 50 years of staffing experience. Fewer than 1 in 15 applicants are hired as Good Company in home senior caregivers. Extensive background checks, DMV driving record checks, interviews and reference verifications are standard. Managers also invest a lot of time matching each senior with the right caregiver.

Good Company is a full-service non-medical senior health care agency dedicated to helping seniors live safer and healthier lives in their own homes. For a few hours a day or around-the-clock, Good Company caregivers help seniors with daily tasks and activities, driving to appointments and errands, preparing healthy meals, bathing and grooming. They provide companionship and activities, helping elderly clients stay alert and engaged in life. In some cases, Good Company works in conjunction with hospice care providers, helping with end-of-life care.

Many of Good Company’s caregivers are Certified Medical Assistants and all are highly knowledgeable about the needs of frail seniors, Alzheimer’s/dementia patients and the needs of those recovering from surgery, cancer, stroke and other ailments. Caregivers continue receiving education and training while they work for Good Company, to ensure they can always provide the best possible care.

While Good Company’s caregivers are not medical providers, they do make sure their elderly clients don’t skip medications, and drive them to medical appointments. They maintain calendars and make sure medical follow-up care instructions are carried out, communicating frequently so that adult children know everything about their elderly parents’ health issues and needs.

“We are proud to be a CAHSAH-certified agency,” said Jack C. Merrick, Good Company’s co-executive director. “Having a statewide certification system is very important in an industry that people rely upon for the safety and health of their most vulnerable loved ones. We encourage all senior care agencies to join CAHSAH and complete the certification process.”
CAHSAH Certification and the effort to establish verifiable standards for non-medical in-home care will help ensure the future of the home care industry stays strong.

“For many families, home care is an important alternative to assisted living facilities and nursing homes,” Merrick noted. “Many seniors are anxious to avoid nursing homes as long as possible, they want the comfort and security of their own homes. But many adult children are afraid for their parents safety living alone.”

Thanks to CAHSAH Certification, agencies like Good Company Senior Care can give consumers confidence and guidance in choosing trustworthy professional in-home care for their elderly parents and relatives.

CONTACT:
Jack C. Merrick, Co-executive Director,
Good Company Senior Care
TEL: 323.932.8700
jcm@goodcopros.com
www.goodcoseniorcare.com

About CAHSAH (California Association for Health Services at Home)
www.cahsah.org
916.641-5795

Texas Orthopedics Practice Surpasses Patient Satisfaction Benchmarks

Here is a press release one of our clients, Azalea Orthopedics, recently submitted. Congradulations on your success.

(Tyler, Texas)- Azalea Orthopedics in Tyler, Texas, was ranked in the 97th percentile of healthcare facilities across the country for patient satisfaction, according to a patient satisfaction survey conducted by Press Ganey Associates, reported the Tyler Morning Telegraph.

Within their specific region which includes Texas, Oklahoma, Arkansas and Louisiana, Azalea Orthopedics (Azalea) ranked in the 99th percentile.

The Press Ganey Associates survey measured several factors including the concern for patients' privacy, sensitivity to patients' needs, waiting times, communication of delays and quality of care.

Azalea, which has ranked in the 92nd percentile the past three quarters, aimed to reach the 95th and exceeded its goal by reviewing data from previous year's surveys and identifying areas for improvement. The staff members collectively worked to push past that extra point and finally reached the 97^th percentile. Azalea officials said as reports are released each quarter they review data to identify areas that need the most improvement. As one objective was met, the staff looked toward the next one.

"It's about taking ownership," said Dr. Michael Russell, an Azalea orthopedic spine surgeon. "It’s important to not just care for the patient, but give them a good experience while here, and take care of their families' needs."

"The goal is to stay at 95 percent or better and we will be satisfied," Russell said. The clinic was also recognized for an improvement of 1.3 mean score points in overall satisfaction from Feb. 1 to April 30, 2009.

About Press Ganey

For more than 20 years, Press Ganey has led the health care industry working with more than 7,000 health care organizations, including nearly 40 percent of U.S. hospitals—to measure and improve their quality of care.

Millions of patients, employees, and physicians complete their surveys annually and offer the industry's most comprehensive comparative databases. By transforming their survey results into action plans and improvement strategies, they help their clients achieve growth and success that can be measured.

Clients turn to Press Ganey for the industry's largest databases of comparative customer feedback, as well as actionable survey data, resources for crafting action plans, and unparalleled customer service.

About Azalea Orthopedics

In addition to general and pediatric orthopedic, Azalea Orthopedics provides care for: nerve pain, the spine, sports medicine, foot and ankle problems, knee and hip problems, hand and elbow problems, and offers physical rehabilitation. It has 140 employees including 19 surgeons at two locations: 1905 Donnybrook Ave. and 3414 Golden Road. Azalea Orthopedics will combine their two current locations in July 2009 and continue to offer their general and pediatric orthopedic services at the Donnybrook site.

Submitted by Frank Buddenbrock, Internet Marketing Strategist for Azalea Orthopedics.

More information is available at: http://www.azaleaortho.com/.